DODGE

It was an exciting moment, brainstorming with the Dodge client on how to advertise their first EV. We knew we had to tread a fine line. The car was still being fine-tuned, and the "Brotherhood", Dodge’s hardcore, gas-loving muscle car fans, was a major concern. One thing was clear: performance was everything. Instead of focusing solely on the electric aspect, we leaned into superior performance. We essentially threw our hands up and blamed the move to electric on the pursuit of making a better Dodge.

Performance is what mattered.
Performance made us do it, followed.